Pediatric Care Online™ gives you more of the trusted answers you and your patients expect, with a greater combination of content from the ultimate source—the American Academy of Pediatrics. Pediatric Care Online™ gives you combined access to the trusted content of the original Pediatric Care Online™, the complete Red Book® Online, and essential Pediatric Patient Education™ library.
Red Book Online is the definitive source for pediatric infectious disease solutions providing point-of-care access to lifesaving diagnosis and treatment answers.
American Academy of Pediatrics
AAP Point-of-Care Solutions
These four essential resources from the American Academy of Pediatrics share an integrated platform, with quick and easy access to well-care guides, acute-care answers, patient education, and pediatric coding.
When AAP approached Silverchair about the redesign, they had four individual products with no cohesive branding or internet architecture.
We provided AAP a cohesive IA and content structure so users could easily explore content between the four products. The brand and assets we provided tie in their products nicely as well as powering their print strategy