American Academy of Pediatrics

AAP Point-of-Care Solutions

These four essential resources from the American Academy of Pediatrics share an integrated platform, with quick and easy access to well-care guides, acute-care answers, patient education, and pediatric coding.

When AAP approached Silverchair about the redesign, they had four individual products with no cohesive branding or internet architecture.

We provided AAP a cohesive IA and content structure so users could easily explore content between the four products. The brand and assets we provided tie in their products nicely as well as powering their print strategy